In a significant development for the U.S. travel industry, new legislation has been introduced to reverse recent funding cuts to Brand USA, the nation’s public-private partnership dedicated to promoting inbound tourism. The proposed measures seek to reinstate the marketing budget that was slashed amid budgetary constraints, aiming to bolster efforts to attract international visitors and support economic recovery. Travel industry leaders have welcomed the move, emphasizing the critical role Brand USA plays in driving tourism-related jobs and revenue across the country.
Restoring Brand USA Funding to Boost Tourism Recovery
Efforts to rejuvenate the U.S. travel sector have gained momentum with the introduction of new legislation aimed at reversing recent reductions to Brand USA’s operating budget. Known for its pivotal role in marketing the United States as a premier travel destination, Brand USA had its funding significantly curtailed amid fiscal tightening. The proposed bill…
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Author : Olivia Williams
Publish date : 2025-11-20 15:55:00
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