Olaplex, the innovative haircare company known for its bond-building hair treatments, is reportedly drawing takeover interest from Germany’s Henkel, according to Bloomberg. The potential offer marks a significant move in the competitive beauty and personal care industry, as Henkel seeks to expand its portfolio with Olaplex’s popular and rapidly growing brand. Details of the approach remain confidential, but the news signals increased consolidation activity among global cosmetic giants.

Olaplex Draws Strategic Interest from Henkel Amid Growing Beauty Market Competition

Henkel, a major player in the global beauty and personal care industry, has reportedly expressed interest in acquiring Olaplex, a rapidly growing haircare brand known for its innovative bond-building technology. This move is seen as part of Henkel’s broader strategy to strengthen its portfolio amid intensifying rivalry in the beauty market. By targeting Olaplex, Henkel aims to leverage the brand’s loyal…

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Author : Isabella Rossi

Publish date : 2026-01-07 23:55:00

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