Bimbo Bakeries USA has announced a strategic addition to its leadership team with the appointment of a new Director of Sales for its Health and Wellness portfolio. This move underscores the company’s commitment to expanding its footprint in the growing market segment focused on nutritious and better-for-you baked goods. The new director will spearhead efforts to drive sales growth and deepen retailer and consumer engagement, aligning with broader industry trends toward healthier eating. The appointment was detailed in a recent BevNET.com report, highlighting Bimbo Bakeries’ ongoing evolution in response to shifting consumer preferences.
Bimbo Bakeries USA Strengthens Health and Wellness Sales Leadership
Bimbo Bakeries USA is reinforcing its commitment to the health and wellness sector by appointing a new Director of Sales dedicated specifically to its expanding portfolio in this category. This strategic move aims to accelerate growth across channels that prioritize nutritious and…
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Author : Victoria Jones
Publish date : 2025-11-19 07:54:00
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