Company founder Steven Marks says US stores will close as it can no longer justify cost of trying to break into crowded market
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Guzman y Gomez is closing its US business after failing to establish itself in a market already rich with Mexican food, confirming the American country’s reputation as a “graveyard” for Australian fast food companies.
The Mexican-themed chain told shareholders on Friday that the performance of its US stores had not been acceptable, despite its well-publicised plans to “become the best and biggest restaurant company in the world”.
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Source link : https://www.theguardian.com/australia-news/2026/may/22/guzman-y-gomez-exits-us-after-succumbing-to-graveyard-for-australian-fast-food-chains
Author : Jonathan Barrett Business editor
Publish date : 2026-05-22 02:28:00
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