ACCC alleges the supermarket breached the law by offering ‘illusory’ discounts on many products with ‘Down Down’ promotion
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Coles disguised price increases on at least 245 products by offering discounts that were “literally true” but also “utterly misleading”, the competition regulator has argued at the beginning of a high-profile court case.
A federal court battle between the Australian Competition and Consumer Commission (ACCC) and Coles began on Monday, testing allegations the supermarket breached the law by offering “illusory” discounts on many everyday products.
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Source link : https://www.theguardian.com/business/2026/feb/16/coles-offered-utterly-misleading-discounts-consumer-watchdog-argues-in-federal-court-case
Author : Catie McLeod Consumer affairs reporter
Publish date : 2026-02-16 07:02:00
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