Organisers have gone to extraordinary lengths to erase unofficial names and logos from NFL stadiums hosting tournament matches, as brands take creative approaches to gaining from the World Cup show
Source link : https://www.independent.co.uk/sport/football/fifa-world-cup-levis-lumen-mercedes-brands-sponsors-b3000085.html
Author : Lawrence Ostlere
Publish date : 2026-06-22 05:46:00
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Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign
By IntelliNews