Whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugs
The rise of “proteinmaxxing” – a trend in which consumers try to eat as much protein as possible – could lead to higher prices for infant formula, experts warn.
Whey protein, a key ingredient in infant formula, has surged in popularity over the past year as health professionals emphasise the benefits of protein.
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Source link : https://www.theguardian.com/business/2026/aug/01/proteinmaxxing-could-lead-to-higher-prices-for-infant-formula-say-experts
Author : Sarah Marsh Consumer affairs correspondent
Publish date : 2026-08-01 05:00:00
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