A popular Minute Maid citrus drink that vanished from store shelves decades ago still lives on in the memories of kids who grew up drinking it in the 1980s.
Coca-Cola, Minute Maid’s parent company, quietly discontinued Five Alive around 1995.
But nostalgic social-media posts keep wondering why.
OLD-SCHOOL SODA WENT FROM BEING A TOP BRAND TO NEARLY UNFINDABLE
« When did Five Alive fall off? » a person on Reddit wondered about a year ago.
Another post from the same time showing an ad for Five Alive from 1979, the year it launched, drew sentimental reactions.
« Honestly, I loved that stuff, » wrote one commenter.
« Why did it go away? » asked another.
« I miss this stuff so much, » someone else wrote.
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« I could go for some Five Alive right now, » wrote a Redditor three years ago.
« Does anyone remember Five Alive? » asked another around the same time.
Both posts drew enthusiastic reactions from like-minded readers.
Some people even have fond memories of the less-expensive frozen concentrate version of the drink.
« Remember how it would slide slowly out of the can? » wrote a Redditor a year ago, drawing the response of, « SSHHHHHHHHHPLOP » from yet another commentator.
Five Alive faded from the U.S. market in the mid ’90s when Coca-Cola introduced Fruitopia in 1994 in a bid to keep up with trends, Tasting Table reported.
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Despite a $30-million marketing campaign, a spot in McDonald’s drink offerings and a shoutout from Stephen Hawking on « The Simpsons, » Fruitopia didn’t last either. Coca-Cola did away with it in 2003.
Coca-Cola announced earlier this year that Minute Maid is discontinuing its frozen juice concentrate products altogether « in response to shifting consumer preferences, » as Fox News Business reported.
Five Alive may have evaporated from American stores, but it isn’t fully extinct.
Coca-Cola advertises both Five Alive and Fruitopia for sale in Canada.
Five Alive is also available in Nigeria, according to Tasting Table.
On its website, Walmart touts Five Alive as « a nutritious blend of five fruit flavors » that has « the ‘citrus zing’ that makes you Feel Alive! »
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Fox News Digital reached out to Coca-Cola for comment.
Source link : https://www.foxnews.com/food-drink/coca-cola-quietly-axed-one-reagan-era-drink-disappeared-store-shelves
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Publish date : 2026-05-16 23:12:00
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